My goal is simple: Exceed Expectations

When you choose me meet your photography needs you can be confident that you will be satisfied with the results. I approach every project with the intention of producing work that will be added to my portfolio. Each photo I deliver to a client is a representation of my work, so I strive to make every final image meet my standards.

Technical Quality

Accurate colors are important in the world of commercial photography. My entire process benefits from my goal of producing photos with accurate color – regardless of the type of project. This means your professional headshot will have the same accuracy as a product shot. I use a gray card to set accurate white balance. When necessary I also use the X-Rite Color Checker to capture a reference shot of the scene. During the editing process, I use a computer that has been calibrated using a Datacolor Spyder calibration system.

I don’t apply any filters during the editing process that will alter the accuracy of the colors produced. My goal is to produce a final image that is as close as possible to the actual scene.

My lenses are calibrated for auto-focus accuracy. In addition, I frequently use a wirelessly-connected iPad to review shots for sharpness as they are captured.

My use of high quality lenses and distortion correction software ensures that the final photos are distortion-free.

Creativity

Technical accuracy by itself would be pretty boring. The second half of my approach to exceeding expectations is to appeal to the viewer from a creative angle. This concept is much more difficult to put into words – so I invite you to view my portfolio and determine if I was able to accomplish this with you.