The Fountains at Farah has been described as the most significant recent retail development in the western United States. One visit to the location and you will understand why. The developer took an old factory site and turned it in to premium retail space complete with top quality amenities set in a creative and visually engaging environment.

I was hired to capture the location from an architectural perspective. Here are some of my favorite photos from this project along with a few notes on how some of them were created.

The Fountains

It was important to capture the water features at the location both day and night.

El Paso Architectural Photographer

The Fountains at Night

Night scene at The Fountains at Farah

Water feature at The Fountains at Farah

Water feature at The Fountains at Farah

In addition to day and night views, I wanted to capture some shots that put the water features in context with the entire project. To capture the photo below I placed the camera on a pole about 18 feet above ground level.

The Fountains at Farah in El Paso Texas


I wanted to convey the concept of parking in a different way. I used a 6-stop neutral density filter (The Lee Little Stopper) to allow me to achieve a slow shutter speed in bright daylight which resulted in motion blur on the passing car.

Creative Commercial Photographer

Amenities and Common Areas

Amenities at The Fountains at Farah in El Paso

As with the parking photo, a neutral density filter was used for the photo of the splash pad to give the water a smooth effect and also blur the motion of the kids who were there.

The Splashpad at The Fountains at Farah

The Fountains at Farah Photographer

This low altitude aerial photo puts the project in context with the city.

Aerial photography of The Fountains at Farah in El Paso


Architectural Photography of West Elm at The Fountains

Architectural Photographer in El Paso - The Fountains at Farah

Architectural Photography of The Fountains at Farah in El Paso

Kona Grill at The Fountains at Farah

Grimaldi's in El Paso

Architectural Photographer for The Fountains