The Outlet Shoppes at El Paso needed new photos for marketing purposes. I spent a few weeks capturing the outdoor mall.
Although it isn’t very obvious in the photos above, most of the photos in this set were taken with the camera elevated to a height between 8 and 12 feet. Raising the camera this high allowed me to minimize visual clutter that is intense at eye level and below.
The use of perspective control (or tilt shift) lenses allowed me to shift the scene downward in order to not have too much sky and roofline in the photos.
Part of the project also included dusk photos showing the mall as it appears after the sun sets.
Finally, I was asked to capture photos showing the mall on a busy day. The photo below is the result of many exposures that were blended together in order to control the placement and distribution of the shoppers.
A low altitude aerial photo provides a valuable view of the entire mall, its proximity to the major roadways, and the amount of traffic it receives on a busy shopping weekend.